Monday, February 15, 2010

Alexander Wang / Sultra Runway Report




Guido and Alexander Wang teamed up once again (after the infamous Brooke Shields - inspired "braids" from the Spring 2010 shows that showed up EVERYWHERE afterward) for the Fall 2010 show . The fab duo took it up a notch this time around by adding new mega brand Sultra to the mix (this was their premiere into New York Fashion Week ) with the use of the newly launched Sultra Sophisticate Power Dryer which was crucial to the styling process.

The look (shown, above) was described by Guido Palau simply as " Tomboyish, Casual, yet Very Sexy" Guido also added " I needed a tool that works very quickly and the Sultra Sophisticate Dryer has a ceramic infrared generator ( I was lucky enough to attend the Sultra Launch in November , and I witnessed the contents of this dryer and it is above an beyond any dryers to date !!) that really works to dry hair immediately without damaging" "It's perfect for working backstage at fashion week- cutting down on time and helping to protect the models' hair simultaneously."

Being that it cuts down on time , this dryer is perfect for us mere-mortals as well, when we'd like to change our hair as often as we blink our eyes, this dryer will come VERY handy !!!

Alexander Wang also spoke very highly of Sultra : " It was really exciting to work with Sultra for the first time this season. We would not have been able to achieve the incredible shellacked effect I wanted without Sultra's Sophisticate Power Dryer. I can't wait to see what we can come up with together next season!"


I can not wait either !!!!!!

The Sultra Sophisticate Power Dryer retails at $280 - so worth EVERY penny !! , and will be available 3/1 at Sephora Stores and Sephora.com
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