Just in time for Valentines Day, why not get some Designer Fashions from Italian Designer Parah to really get your sweeties heart racing. Founded in 1950 in Northern Italy in the town of Gallarate near Varese, Parah SPA has grown to become one of the world’s premiere lingerie and swimwear companies. It’s been a force to reckon with since the 70’s - having the latest tech advancements in regards to the design process as well as for being Fashion – Forward. These one of a couture lingerie pieces (available in select locations around Europe only) are the epitome of femininity - THINK Sophia Loren circa the 60’s – she is everything this line of lingerie is inspired by - true Italian Beauty , Boudoir, Burlesque, Pin-up Girl, Feathers, Lace , Diamonds and Pearls, Champagne – all the key ingredients / inspirations to making your special day with your loved one fabulous. I just love the quality of these pieces, something that is very rare in this age of – mass produced CRAP when it comes to shopping. You have to appreciate luxury items, because they are not called luxury for no reason. They’re made with only the BEST threads and textiles, and there is a high level of exclusivity – (you won’t find the girl next door to you having the same slip in her closet), or some cheap knock-off imitations at your local bargain department store. Even if there is no Valentines Day lover in the picture, there’s still the need to indulge in sexy lingerie for yourself ! There’s always room for splurges whether its for your B-Day, Congrats that you left that loser alone once for good, or any other milestone you want to celebrate , or there might not be any occasion at all you just feel the need to splurge ! Splurging , especially of this kind - you should be your most sexy fabulous self at all times anyway, whether you have a Beau or you’re sans Beau !