Wednesday, December 3, 2008

Redken Chemistry Event

Today I was fortunate enough to attend the Redken Chemistry Event in NYC , where I was able to meet the fabulous David Stanko (Haircolor Consultant for Redken) - and learn about the newly renovated Redken Chemistry.

Redken Chemistry : is a two step in-salon service that is intended to treat hair from Chemical Distress ( Perm, Relaxers, Color, etc..) , and Mechanical Distress ( Flat-ironing, Washing, Brushing, every day maintenance )

The first step is Shot Phase : Specialized ingredients that compensate for missing components in the hair. Every shot contains a more concentrated dose of some of the nourishing ingredients that are found in the corresponding take-home Redken haircare regimes.

The second step is the Shot Phix : Acidic spray on lotion formulated with Redken's interbond Conditioning System to help lock in the specialized ingredients contained in Shot Phase, rebalance the pH level of the hair , and seal the cuticle to leave hair in its most compact, healthy condition - available in two levels , 3.5 and 5.5


A snapshot of all the different types of Shot-Phases : Clear Moisture, Extreme, Color Extend, All-Soft, Smooth Down and Real Control. Along with the two types of Shot Phix : 3.5 and 5.5 .

David walks us through the Redken Chemistry process, - he will apply the two-step system to one side of her head the right side (looks like your left ).



He's such the jokester.

Preparing the Shot Phase

David demonstrating his " shot phase" ritual ! :)

Applying the first step of the Redken Chemistry to the models hair.
After applying the second phase - Shot Phix and blowing out her hair , the model appears again..
see below

David is showing us how the right side (your left) is dramatically different from the left - in terms of shine/luster , texture , bounce , etc... - FYI There was no product used to blow out the models hair.
The color is much more richer. and the hair is so much softer. You could literally feel the difference between both sides.
You can totally see the drastic difference between the two sides.

I would be that happy too !!!!!!

The ultra luxe Redken Chemistry customized in-salon treatments will be available come January 2009

To locate a salon featuring Redken Chemistry , please visit http://www.redken.com/ or call 800-Redken8

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